There has been some talk around the bush about a new way of increasing rankings. Found in this article saying that if you get one of the newer TLD (Top Level Domains) then you are going to trump the older more standard TLDs such as .com .org or .net. This is something that got the attention of Matt Cutts over at Google and he wanted to dispel any rumors or speculation on this new supposed secret.
Flat out the answer is a big NO. It isn’t going to be a factor at all. This is what Matt says:
“I read a post by someone offering new top-level domain (TLDs). They made this claim: “Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will.”
Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.”
So there you have it. Straight from the horses mouth. There are is a lot of talk about purchasing other TLDs to protect your brand or your reputation which is totally fine, but don’t expect to transfer all of your content and identity to another domain just to try and give yourself an edge. The best way to gain that edge is to write unique and compelling content that is putting you in a different playing field than your competition.