As of Novemberish of last year, there has been a new social network out on the internet called Google +. This is kind of a new venture for Google, but not really that new for them. Buzz was one of their first attempts at creating a sort of social network where people could write and talk about things that they were interested in, but it didn’t really seem to catch on that well. Working to build a connection with Facebook was a failed effort, and then loosing their information from Twitter was kind of a let down as well.
So Larry Page took the reigns and started to see that a lot of the trends and changes of the internet were happening in the social media arena. With almost 1 Billion people on Facebook you can kind of get the idea that it has made a huge impact. But with Facebook now being in bed with Bing there was the problem that they weren’t going to be able to get all of that data, likes, and links that people were sharing with each other. Larry’s solution was for Google to create their own social network. I mean when you have the backing of one of the biggest companies in the world, it seems like a very possible thing to accomplish. Along with the fact that most everyone that uses the internet has a gmail account, or watched a video on youtube, or if you are a webmaster have a connection to Google Analytics.
So the push began, it was a little small at first, and it was a very exclusive club for you to get onto Google +, and businesses didn’t even have a presence at the beginning. Slowly as time went on though more and more people started to sign up. Now as far as we know there are over 100 million people that have an account. Do we know how much they are using it? No, and to be honest I haven’t really touched my Google + profile as much as I use Facebook. Things may change though from the recent changes they have made.
In this video you can see some of the changes that they have made to the layout:
Google has pushed to revamp their design and layout. Make it more modern and simple. And that is where a lot of things are moving towards. I mean look at how simple it is to post a picture on Pinterest. Basically it’s just a few clicks and you are done.
With this new simpler approach I might start using my Google + more, branching out my network and getting more people following what I’m writing here. Good for SEO and just nice to have more of a presence.