What are the secrets of Google? How does one game the search engines in order to get your website up on the top of your search results? So say if I wanted to be on the top of the Google for SEO Guru Utah? What would I have to do to beat out everyone else? Well there are tactics that you can use that will give me a short term result, but in the long run is not going to benefit me. There are a lot of people that will try and get to to practice the “Black Hat” methods of altering search results, and it is not going to be of great help to you. I promise that in the long run you will regret following any of those practices. What you need to do is follow the tried and true methods that all SEO marketers practice. Quality content and links. It is how it always has been and it is going to be the greatest benefit for you.
Now one thing that a lot of people who have want to get a start in doing SEO will want to understand exactly how a search engine works. Not just for the education, but also for the understanding of what their mission is and what it is that they want to accomplish for their visitors. Matt Cutts is at it again with another great video that is very good at explaining what happens in a very short amount of time. It to me is really interesting, and I hope that you find it as engaging as I did when I first watched it.
So I hope that made sense. There may have been some things that he talks about that might be a little over your head, and if so please post in the comments anything that you would like a better understanding of. I love teaching about SEO so if there is anything I can help clarify then I would be happy to give you some more information. Post your comment here or write me an email.